Mobility platform launches a cross-media campaign featuring Germany's most famous TV family throughout the second half of 2026

Neusäß in the Bavarian-Swabian district of Augsburg, June 18, 2026 – The mobility provider mopla has signed the Geissens family as brand ambassadors. Robert, Carmen, Shania, and Davina Geiss will be part of a cross-media campaign for the digital mobility platform in 2026. The collaboration will make its public debut on June 5, 2026, at Rock am Ring, where mopla is already serving as the festival’s official mobility partner. The advertising agency Coconut Heads is responsible for the creative execution; the agency most recently produced the 2025 Sido campaign for mopla as well as the Sido X mopla Open Air event.

One family, four voices, spanning generations andchannels‍

Robert and Carmen Geiss have been among Germany’s best-known TV personalities for nearly two decades. Together with their daughters Shania and Davina—who, as entrepreneurs and social media personalities, appeal to their own, younger audiences—they have built a reach that spans generations and platforms, from TikTok and Instagram to traditional reality TV. It is precisely this breadth that makes the partnership a strategically sound move for mopla: Reliable mobility affects all age groups and all walks of life.

“Following last year’s highly successful collaboration with Sido, we’re partnering with the Geissens—a family that embodies movement both literally and figuratively. They’re constantly on the go and, as a result, understand better than most what contemporary mobility means. With their cross-generational reach, we’re conveying the message of a holistic, reimagined approach to mobility to a target audience that we would be less able to engage emotionally through traditional channels.” — Robert Kamischke, Managing Director of mopla

“‘We’re constantly on the go, and we know that mobility isn’t accessible everywhere. mopla is a great idea that really should have been around much sooner. We’re excited to be part of this campaign.’ — Robert Geiss, speaking on behalf of the family”

Mobility in Transition – mopla Takes a Holistic and Modular Approach

Tomorrow’s mobility is being redefined by a multitude of external factors: a shortage of drivers, demographic change, advancing digitalization, increased demands for user-friendliness, the electrification of vehicle fleets, growing delivery traffic, and fluctuating fuel costs are fundamentally changing the demands placed on transportation. mopla addresses these challenges with a holistic, modular platform approach tailored to each region.

A single system can integrate scheduled public transit, on-demand services, private ride-hailing services, and digital tickets. A proprietary AI-based routing algorithm, an integrated booking and payment function, and comprehensive information and connectivity options connect traditional public transit with demand-responsive services, making passengers an active part of the system—a platform offering endless possibilities and maximum benefits around the clock.

Campaign Highlights: From Rock am Ring to St. Tropez

The collaboration will kick off with a joint workshop at Villa Geissini in Saint-Tropez, where mopla, Coconut Heads, and the Geiss family will discuss the campaign’s guiding principles. The campaign will make its debut on June 5, 2026, at Rock am Ring, which will also mark the launch of the festival mobility partnership. Over the summer and fall months, a campaign film, several commercials highlighting mopla’s services, and content on the Geissens’ channels will follow.

“The Geissens are a brand unto themselves in Germany. They polarize, they entertain, and above all, they’re seen. With Robert, Carmen, Shania, and Davina, we’re bringing four very different voices on board—across generations and platforms. That’s exactly what we need for a topic like mobility, which affects everyone.” — Alborz Hosseini, CEO of Coconut Heads

About mopla

mopla is a digital mobility platform that efficiently connects various mobility options. Users can get information about public transit, access demand-responsive services such as call-and-ride buses or on-demand transportation, book mopla myway as a private ride-hailing service, or manage digital tickets such as the Deutschlandticket. The focus is on regions where existing mobility infrastructure is often inadequate. MoPla Solutions GmbH is a German, owner-managed company founded in 2022 that has been active throughout Germany ever since. Whether it’s scheduled service, buses, or cars—mopla brings different modes of transportation together on a single platform. The company collaborates with municipalities, transportation companies, and regional partners to enable sustainable mobility suitable for everyday use. The goal is to create alternatives to private vehicle use without relying on urban infrastructure. mopla creates efficient, sustainable, and inclusive solutions, operates independently of corporate groups, and stores data on servers in Germany.

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