Mobility platform makes its mark at the sold-out festival at the Nürburgring with an app presence, on-site communications, and other visitor perks

Neusäß, in the Bavarian-Swabian district of Augsburg, March 31, 2026. mopla is the official mobility partner of Rock am Ring 2026.  

From June 5 to 7, 2026, the mobility platform will be part of one of Europe’s largest and most historic rock festivals. At the sold-out Rock am Ring Festival at the Nürburgring, with over 90,000 attendees, mopla will be represented with its own exhibition space, digital visibility, and additional on-site activations. Following the completely sold-out anniversary year of 2025 and a 2026 edition that sold out earlier than ever before, Rock am Ring continues its success story. Musically, too, the festival continues on its successful course with a star-studded lineup. The 2026 lineup includes international stars such as Linkin Park, Iron Maiden, Volbeat, Limp Bizkit, Papa Roach, Bad Omens, Electric Callboy, Sabaton, and The Offspring.

As a mobility partner, mopla will be visible at several touchpoints throughout the festival. This includes serving as the presenter of the festival app, integration into the festival’s digital communications, and branding and activation activities at its own promotional space on the festival grounds. Visitors can also look forward to contests, specials, fan experiences, exclusive content, giveaways, and other on-site experiences. Additional activations and visitor specials will be announced in the coming weeks.

“Rock am Ring brings tens of thousands of people together every year. Mobility is therefore a crucial factor in the overall experience. With mopla, we’re gaining a partner that offers innovative solutions and thus creates real added value for our visitors,”says Marc Seemann, Chief Talent & Partnership Officer at the event organizer PRK DreamHaus.

“Through this partnership, mopla is translating its brand values into a culturally relevant live setting. The collaboration with Rock am Ring creates a powerful blend of mobility, experience, and community, bringing the brand to life where people are on the move, sharing emotions, and creating shared memories. “After mopla gained visibility last year, particularly in Central Germany, the partnership is now intended to specifically help expand brand awareness in Western Germany as well and further strengthen the brand’s presence throughout Germany,” explains Robert Kamischke, Managing Director of mopla.

The partnership with Rock am Ring underscores mopla’s commitment to viewing mobility not merely as a functional necessity, but as an integral part of modern life. mopla stands for movement, access, connectivity, and contemporary mobility. Rock am Ring stands for emotion, community, experience, and cultural relevance. Together, this creates a partnership that goes far beyond traditional visibility and fosters genuine connections between the brand and people.

“Rock am Ring is an environment that connects people on an emotional level, and that is precisely where we see the strength of this partnership. We don’t just want to make mopla visible there; we want to bring the brand to life,”explains Alborz Hosseini, Managing Director of the agency Coconut Heads.

About mopla
mopla is a digital mobility platform that efficiently connects various mobility services. Users can get information about public transit, access on-demand services such as call-and-ride buses or ride-hailing, book mopla myway as a private ride-sharing service, or manage digital tickets like the Deutschlandticket. The focus is on regions where existing mobility infrastructure is often insufficient. MoPla Solutions GmbH is a German, owner-managed company founded in 2022 and has been active throughout Germany ever since. Whether scheduled service, bus, or car—mopla brings different modes of transport together on a single platform. The company collaborates with municipalities, transportation companies, and regional partners to enable sustainable mobility suitable for everyday use. The goal is to create alternatives to private transportation without relying on urban infrastructure. mopla creates efficient, sustainable, and inclusive solutions, operates independently of corporate groups, and stores data on servers in Germany